Founder & Managing Director
Haya Akhdar
Haya Akhdar launched HFA Consultancy in 2017, setting a new standard for luxury public relations across the GCC. Leveraging her extensive experience with luxury giants like Hermès, Christian Dior and Louis Vuitton, she swiftly captured high-profile clients such as Céline, Alaïa and Piaget, establishing long-term partnerships that have become a hallmark of her agency.
Under Haya's direction, HFA Consultancy has become the premier facilitator for aligning global luxury brands with the Middle East's most affluent consumers. Her profound understanding of the GCC’s luxury market, enriched by her Saudi heritage, has driven HFA Consultancy to the forefront of the industry, delivering campaigns that are not only innovative but deeply resonant with the cultural values of the region.
Co-founder & Managing Partner
Ugo Baudez
In 2020, Ugo Baudez joined HFA Consultancy as a co-founder, enriching the agency with his extensive experience in luxury operations across France and the UAE. With a strong background in supply chain management and strategic planning within the luxury sector, Ugo has been pivotal in enhancing HFA Consultancy’s operational frameworks and ensuring the precision execution of complex PR campaigns.
Ugo’s expertise has been crucial in refining the agency’s capabilities to handle sophisticated projects that meet the demands of an elite clientele. His meticulous approach and innovative strategies have streamlined HFA Consultancy’s processes, boosting efficiency and reinforcing the agency’s position as a leader in luxury communications. Under his co-leadership, HFA Consultancy continues to deliver exceptional results, driving meaningful engagement and exceeding the high expectations of their prestigious clients.
