Redefining Luxury PR in the Middle East

At HFA Consultancy, we don’t just navigate the luxury landscape, we shape it. With a rare blend of deep regional expertise and a refined global perspective, we elevate PR and communications in the GCC, setting new standards in influence, visibility, and brand desirability. Rooted in Saudi-French leadership, our bespoke strategies ensure that luxury brands not only connect with the right audiences but define industry conversations.

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The Middle East’s Most Exclusive Full-Service PR & Communications Agency

Unmatched Access

Strategic Impact

Our privileged access to elite consumers, influential voices, top-tier media, and luxury tastemakers enables us to craft campaigns that go beyond exposure, they command influence and drive measurable, lasting impact. Seamlessly blending PR, media relations, and immersive brand experiences, our approach ensures brands remain at the forefront of luxury.

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A Team That Speaks Luxury

Co-founders Haya Akhdar and Ugo Baudez lead a dynamic team of PR specialists and luxury strategists across Dubai and Riyadh. With expertise spanning fashion, fine jewelry, high-end lifestyle, and luxury hospitality, we create campaigns that resonate locally and reverberate globally. Our presence at major fashion weeks and industry-defining events ensures our strategies remain ahead of global trends, seamlessly bridging cultures and markets.

At HFA Consultancy, we don’t just represent luxury, we define it. We push industry benchmarks, transforming brand visions into market-defining presences.

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